A letter to you — my FLURT supporters

Dear FLURT lovers,

I want to share something with you. Over the past eight months, I've been thinking, weighing, and most importantly, feeling.

FLURT has grown—sometimes a little too fast and too much at once for one person.

What started as a creative passion project, suddenly, in all my enthusiasm, became an online store with an endless stream of products, prints, updates, shipping labels, and to-dos. From creating new designs to constantly updating collections and managing all the technical aspects… it completely consumes me. And in the process, I lost sight of what it was really all about: fun, freedom, experimenting with fabric and style, and making things that begin with love.

That's why I'm going back to the core. Back to the FLURT, which I myself fully support.

The webshop now focuses on a more limited but stronger offering:

• Custom-made lingerie
• Handmade harnesses & chokers
• Black boxers with print
• Homemade neon boxers
• And a small selection of purchased neon clubwear

Everything else – such as printed clothing, summer items and the like – will from now on only be found at trade fairs, pop-ups and events.

Not because they are less, but because I can offer them there with more love and experience.

And then there are the Flurties…

I put my heart and soul into setting up the savings points system.

Unfortunately, it was rarely used, despite the effort, expense and hope that went into it.

I'm saying goodbye to that too — as part of the back to basics story.

But don't worry: that doesn't mean loyal customers disappear from view.

Instead, I'll set up automated email flows with discount codes, surprise promotions, and secret deals for everyone who orders or returns. Less hassle, more direct appreciation.

And who knows… something new soon.

An idea is already brewing: the FLURT Surprise Club . A monthly surprise package with goodies, unique pieces from my archive, test designs, or just something fun to brighten your day.

Not required. But fun. Coming soon?

Finally, there's one more big online sale to clear out some extra inventory. Grab it while you can — after that, we'll continue with a fresh, focused shop.

Thank you for being here. Thank you for feeling FLURT.

And most of all: thank you for letting me be myself in every creation.

Lots of love ❤️

Steffi / FLURT